Inspiration for my digipak and poster

For the original photo of my band for the poster before I had done any editing, I took inspiration from  the front cover of Blossoms's album and images I found of Arctic Monkey's. In both images the band are stood upright, slightly facing in. I think this gives them a sense of power and makes a big impression on the audience. When on a poster I think it will make them stand out become noticeable to the audience. The way they slightly face in gives them an air of importance. I have noticed this is a feature of the indie/indie rock genre.

Inspiration for my digipak and poster

The black and white theme for my digipak and poster has been inspired by bands such as Catfish and the Battlement, Arctic Monkey's and The 1975. Both of Catfish and the Bottlemen's album covers are black and white, as well as many of posters and images of the band. In addition, Arctic Monkey's use the back and white theme on their album covers as well as in their images. Black and white has become very associated with the genre of indie rock and rock. The 1975 followed this theme throughout the production, marketing and performance of their first album. Their album cover is black and white, all images of the band are in black and white, their videos are in black and white and their live performances have black and white colour schemes. This gave me massive inspiration to put my digipak products in black and white. Not only does it suit the genre perfectly, but it also represents what the band are about. Below are some images that gave me inspiration.

Research into the BBC production

I had the opportunity to look at some of the equipment and production techniques of the BBC because they are filming at the school I attend. I asked questions about the camera which was a Sony FS7 Mark 1, including how to operate and utilize it. I also held it so that I got used to holding a camera in preparation for my filming. I also looked at how they used the microphone to record audio for the documentary. He explained about the physical elements of the microphone and how he uses it to record audio. I held the microphone and operated it using the gadget. I had a chance to ask questions about how they went about filming the documentary, including different camera angle, different types of shots etc. Although they film documentaries and not music videos, it was extremely useful to hear about how they film and the techniques they use. It was an honor to speak to professional producers in the industry and I will definitely try and apply their knowledge to my music video to make it look as creative and professional as possible. I think taking this opportunity has really benefited my filming and has made me a much better producer.

Task 25 - Filming and editing schedules for the video and ancillary tasks

It is important that we all know who is bringing what equipment when recording our music video. Otherwise we might forget to bring something that is important, and we won't be able to film.Below I have comprised a list of the equipment we need and who will bring it. I will send this to everyone in my group so we can be as organised as possible.

Task 24 - Photo shoot planning

I did some practice shooting to see what photos I want to take for my digipak and digipak poster. I tested out different angles to see what looks best. I am planning to take my photos at the studio, as the lighting will be good and they will look professional because they are in the studio. I also want to integrate some of the instruments into the digipak as this is an important part of the bands identity. I also want to take some when we are filming the narrative element of the video and include some of the props of the video such as the smoke grenade etc. I want a range of images on the digipak in order to keep it interesting, however I need to make sure they all fit into the same style and genre of the band otherwise they will look out of place.

Task 23 - Creating a band: Branding

This is the final design that I am going to put on the digipak. I have chosen a very simple font as this I think this is suitable for the genre of music and the style of the band. From doing research into the band logos from current bands in the genre, I concluded that they often have very simple designs of just the band name, instead of adding other elements to it such as colour and lines etc. I decided not to create a complicated logo as this wouldn't fit the genre and would distract from the music. These logos are found more in pop artists. I chose the name "The Antelopes" as from research I have found most bands in the genre have the word "the" in the title, such as "The Verve","The Beatles", "The Sherlocks" I also thought that the animal element fitted the genre of music, and I took inspiration from the popular indie rock band "Foals". Although the font is currently in black, I might change it to white as my digipak photos are all going to be quite dark. I think the whole font on a dark background will also create a good contrast.

Learning comment

This task allowed me to experiment with fonts and logos to help me decide what I want to use on my 

digipak and digipak poster. I need to make sure the font is appropriate for the style of my band and fits the genre of music. I have realized how much thought needs to go into the logo and font because branding is very important for the success of the band. I have tried to find the balance between keeping it simple like the rock genre, and making it more edgy and complex sop it stands out and gives the band a specific style.

Task 22 - Ancillary Task Planning

For the binder of the digipak binder I am going to have the name of the artist and the name of the album. I am going to use the same font and style as the front cover to keep the same branding throughout. The binder is useful as when it is on the shelves, people can easily see the name of the band and the album. I am going to have it in black, as this is the most noticeable colour and is appropriate for the style of the band and genre of music.

Learning comment

In this task I planned what I'm going to feature on the digipak and digipak poster. This has helped as I now know what I'm going to do in advance. I have tried to vary what I put on each panel to keep it interesting and follow the aspects of the genre. I have taken inspirations from professional digipak's so that I make sure I stick to the codes and conventions of digipak's, however I have tried to derive from the standard forms so that mine stands out from the crowd.

Task 21 - Story Board and Shot List

We have created shot lists and story boards for our idea so that we go into the filming as prepared as possible, knowing which shots we need to get. This will help us get the maximum quality video as we can concentrate on taking the shots instead of figuring out which shots we need to take. 

Task 20 - Actors

This task has allowed me to finalise all the details for the use of my actor. I have thought through why he is suitable to play the parts and his talents which make him the ideal actor for our video. I think he will be very good to play the part because he has took part in previous media projects and is a fan of the song we are going to use.

Task 20 - Location

This is the location that we are going house for the narrative part of the video. It is similar to the official video id "Fluorescent Adolescent" by Arctic Monkey's in that it is a rural, unpopulated area. This land is ideal to film in as it supports the narrative of the video and we shouldn't face too many troubles when filming because there are no people about.

I asked for permission to use the land from the land owner. This is always important otherwise it is illegal.