This is the final design that I am going to put on the digipak. I have chosen a very simple font as this I think this is suitable for the genre of music and the style of the band. From doing research into the band logos from current bands in the genre, I concluded that they often have very simple designs of just the band name, instead of adding other elements to it such as colour and lines etc. I decided not to create a complicated logo as this wouldn't fit the genre and would distract from the music. These logos are found more in pop artists. I chose the name "The Antelopes" as from research I have found most bands in the genre have the word "the" in the title, such as "The Verve","The Beatles", "The Sherlocks" I also thought that the animal element fitted the genre of music, and I took inspiration from the popular indie rock band "Foals". Although the font is currently in black, I might change it to white as my digipak photos are all going to be quite dark. I think the whole font on a dark background will also create a good contrast.
Learning comment
This task allowed me to experiment with fonts and logos to help me decide what I want to use on my
digipak and digipak poster. I need to make sure the font is appropriate for the style of my band and fits the genre of music. I have realized how much thought needs to go into the logo and font because branding is very important for the success of the band. I have tried to find the balance between keeping it simple like the rock genre, and making it more edgy and complex sop it stands out and gives the band a specific style.
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